Are you working feverously to increase traffic to website and not making much progress? In order maintain your traffic you should assess your current process and make the required changes before you get left behind.  With the new trends in the market for SEO you could find yourself behind. Let’s explore how you can get up to speed and get ready for all of the new things that will be happening with SEO in 2017.
The first place you will want to assess is your website. On page architecture and setup could potentially be contributing to low effectiveness of your SEO efforts? Getting your site up to speed is a relatively simple by means of optimizing HTML and CSS code to improve the ease with which your site can be crawled. Your website’s speed could also potentially be impacting your search engine rankings. Image sizing is usually one of the major culprits, resize and compress images to improve your ranking.  Another simple step you can take is cleaning up your code as well as minimizing redirects will also have a direct impact on your rankings.
SEO best practices are rapidly changing, it’s important to keep up as changes in Google’s algorithm could potentially negatively impact your ranking. Always keep a close eye on any variations in traffic count. Using diversified traffics sources such as ad traffic, paid social media advertising, along with organic seo could help shield you from the effects of a google algorithm change.
  1. Makes your website more visible and increases your organic search rankings – SEO gets your business found. 60% of clicks go to the first result.
  1. Brings your business more relevant traffic with high conversion potential – Effective SEO can attract thousands, even millions of targeted prospects to your business website, and increase your conversion rates by delivering the exact solution to problems they are facing. Also, if you’re at the top of the SERP’s, prospects will believe that you are the best.
  1. Builds trust & credibility – Your website, blog, or other form of online presence is to convey something of value to other people. In terms of a business, you want to educate, entertain, and ultimately convince consumers that what you have to offer is what they need to buy.
  1. SEO is cost Effective – SEO has been proven to be one of the most cost effective forms of online marketing, delivering a higher return for every dollar invested into it over time.
  1. SEO is Highly Measurable – Every element of your SEO can be measured, evaluated and corrected.
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